Ford P1 Concept
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In late 2020, Ford’s E-Sports team, Fordzilla, unveiled a full-scale model of the P1 race car that was designed in collaboration with gamers1. In 2021, Ford gave people the chance to get behind the wheel and take to the virtual track by turning it into the ultimate racing simulator.
The P1 racer – complete with vivid new gaming-inspired livery – is powered by an HP Z4 workstation with players controlling the game via an in-built gaming steering wheel and pedals. Upgraded lighting, both front and back, pulses gently like the breath of a sleeping person when the P1 is waiting for the next race. They then come alive during race time as the rear lights synchronize with braking moments during gameplay to connect viewers outside with the action. Aural stimulation is also catered for, with a built-in audio system channeling a realistic, bespoke sound design to the driver to take the racing simulator experience to a completely new level.
Script flipped. The Louis Vuitton’s runway look @bloodyosiris was the livery inspiration, drawing contrast to the “gaming terminology” body graphics, and complimented by the 3D knitted seat covers.
The concept was shown at Gamescom2021 and the 2020 Munich International Automobile Show (IAA).
